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This morning I listened in on Dan Zarrella’s great webinar the Science of Blogging

scienceofblogging

Dan Zarrella Webinar: The Science of Blogging

 

Dan had conducted a survey of 1,400 people with regards Blogging and Social Media, and presented the data in his webinar.

 

There was some really interesting, and useful, tips so I’ve put together some of my favourites for you:

 

1.     Why Blog

  • 51% of people read blogs daily.
  • Almost 50% of people read more than one blog daily.
  • 71% of people said blogs affected their purchasing decisions to some extent.

 

2.     When To Blog

  • Best time to publish is in the morning (although 40% still read blogs at night).
  • Blogs shared on social media in the afternoon, circa 4pm, are retweeted more often.
  • Posts published on Mondays, Tuesday and Wednesdays get more views and links.
  • Posts published at the weekends get more comments, especially on Saturday.

 

3.     Know Your Audience

  • Men read blogs more frequently.
  • Women read blogs via email.
  • Men read blogs in the evening and at night.
  • Women read blogs during the day.

 

4. Identify Yourself Officially

Identifying yourself as a guru might get you 100 more followers than average on Twitter. But identifying yourself with the words expert, speaker, founder or official will get you up to 200 more followers.

 

5. Relevance

Relevance is the top reason people share your content, both on a one-to-one level and a one-to-many level.

 

6. Grammar Matters

I was pleasantly surprise by this. But, content with good grammar is shared more often.

 

7. Don’t Be Negative

The number of followers decreases in direct relation to the increase in negative comments.

So think about that the next time you want to sound off about a bad experience in a restaurant.

 

8. Don’t Talk About Yourself

The number of followers decreases in direct relation to the increase in self-references.

This point is brought home in the next two points when you look at the most, and least, retweetable words.

 

9. Top 10 Retweetable words

  • You
  • Twitter
  • Please
  • Retweet
  • Post
  • Blog
  • Social
  • Free
  • Media
  • Help

 

10. Top 10 Least Retweetable Words

  • Game
  • Going
  • Haha
  • Lol
  • But
  • Watching
  • Work
  • Home
  • Night
  • Bed

 

11. If It Doesn’t Make Dollars, It Doesn’t Make Sense

A favourite quote of Dan’s, I’ve heard him use it in other webinars.

You need to track and measure everything. The data given above was taken from a survey of 1,400 across all industries; it doesn’t necessarily mean it will be correct for your industry.

Measure, measure, measure and if it makes dollars for you, then it makes sense for you.

 

12. Some Final Quick Tips

Dan finished off the webinar with a live review of some blogs. The most frequent recommendations he doled out were:

  • Include the post authors name.
  • Include the time and date the post was published.
  • Include Facebook ‘like’ and Twitter ‘retweet’ buttons.
  • Host your blog on your own domain.

And the last surprise tip  . . .

  • If you know what you want to blog about, but are having a hard time getting started . . . have one glass of wine or beer to get the juices flowing!

 

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