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Posts Tagged ‘statistics’

twitter turns 5

 

Yesterday, Monday 21st March 2011, Twitter turned 5 years old.

 

 

From Jack Dorsey’s first tweet in 2006 Twitter has grown to be a powerhouse with an average of 460,000 new accounts being created every day in the last month.

first tweet

the first tweet

 

Twitter In Numbers

In 2007 Twitter averaged 5,000 tweets per day – on March 11th there were 177 million tweets sent.

It took 3 years, 2 months and 1 day to reach the 1 billionth tweet – today there are 1 billion tweets every week!

Twitter has grown from 8 employees in January 2008 to 400 employees today, they have raised an eye-watering $360 million from investors and are valued at around $3.7 billion.

 

Memorable Moments

Twitter has had many memorable moments since Dorsey’s first tweet …

from the US Airway plane crash in the Hudson…

airplane in the hudson tweetairplane in hudson picture

 

to the coverage of political uprisings in Moldova, Iran, Tunisia and Egypt

mubarak steps down tweet

 

What’s Next?

But despite its success Twitter have struggled to keep up with demand and their famous ‘fail whale’ still makes an appearance 5 years on.

twitter fail whale

With Dick Costolo now CEO of Twitter all eyes are on him as Twitter strives to prove it can make money, and with its evolving advertising platform now in play some are estimating the company’s revenue for 2011 could be $150 million.

Whether they hit that target or exceed it, only time will tell…

 

Twitter Official Stats

#tweets

  • 3 years, 2 months and 1 day. The time it took from the first Tweet to the billionth Tweet.
  • 1 week. The time it now takes for users to send a billion Tweets.
  • 50 million. The average number of Tweets people sent per day, one year ago.
  • 140 million. The average number of Tweets people sent per day, in the last month.
  • 177 million. Tweets sent on March 11, 2011.
  • 456. Tweets per second (TPS) when Michael Jackson died on June 25, 2009 (a record at that time).
  • 6,939. Current TPS record, set 4 seconds after midnight in Japan on New Year’s Day.


#accounts

  • 572,000. Number of new accounts created on March 12, 2011.
  • 460,000. Average number of new accounts per day over the last month.
  • 182%. Increase in number of mobile users over the past year.


#employees

  • 8. 29. 130. 350. 400. Number of Twitter employees in Jan 2008, Jan 2009, Jan 2010, Jan 2011 and today.

 

Twitter Birthday Video


 

Whatever the future holds for Twitter, with its rapid user-growth and the potential advertising reach now available, it is definitely a platform to consider for your company.


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looking at graph data under magnifying glassRegular readers may remember that back in December I did a post 12 Quick Tips On Blogging which covered a great webinar given by Dan Zarella of Hubspot.

 

Well this morning I listened to Dan’s The Science of Email Marketing webinar and once again came away with some great information and a wealth of actionable ideas.

 

Dan started off by telling us that 88% of people do not have separate work and personal email addresses, something that definitely emphasises the point that even in the B2B world you are still communicating with people; businesses are consumers too.

 

Email Sending Stats

1.    Weekends get higher click through rates

Difference in CTR was actually negligible for weekdays.

 

2.    Thursday is lowest day for unsubscribes

Tuesday was the highest.

 

3.    Click through rate is highest between 6-7am

Lowest at 4pm, but…

 

4.    Emails sent at 4pm have the lowest unsubscribe rate

Highest is at 6am.

 

5.    80.8% of people read email on their mobile phones

So make sure you’re optimising your emails for mobile viewing


6.    More links equals a higher click through rate

More chances that one of the pieces of content you’re providing will be of interest to your readers

 

7.    More links equals a lower unsubscribe rate

The unsubscribe link doesn’t stand out as much if it’s not the only link in the email!

 

8.    Best and worst words to use in a subject line

Most clicked included the words:- post; jobs; survey; week’s; e-newsletter; issue; digest; bulletin; edition; giveaway; tips; video; news; monthly: headlines; latest; and updates.

Most abuse reported for those including the words:- confirm; features; upgrade; magic: raffle; requested; rewards; christ; follow-up; 10%; coupon; 15%; discount; savings; and offer.

 

Your Subscribers

9.    People like to feel special

Give people an exclusive reason to subscribe to your email list and then continue to remind them that it is exclusive.

 

10.  Don’t be afraid of sending emails frequently

Once you go over sending emails 4 times per month, there is not a huge reduction in CTR or unsubscribe rate going all the way up to sending emails out 30 times per month. So start communicating more!

 

11.  Newest subscribers

They have the highest click through rate and the highest initial unsubscribe rate, so be sure to treat them well and send them great content.

 

12.  Most people will not share a commercial email

Better to ask people to follow you than focus too much on getting them to share your email.

 

Anyone interested in reading more, check out the #emailsci hashtag on Twitter – 20,000 people registered for this seminar so there was a lot of tweeting!

 

 

Take home message?

Rethink what you thought you ‘knew’ and get testing your campaigns – different times, different days, more often, different subject line words. You never know what will work for you until you try.

 

[UPDATE: The recorded webinar and slides can now be viewed here]

 


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