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looking at graph data under magnifying glassRegular readers may remember that back in December I did a post 12 Quick Tips On Blogging which covered a great webinar given by Dan Zarella of Hubspot.

 

Well this morning I listened to Dan’s The Science of Email Marketing webinar and once again came away with some great information and a wealth of actionable ideas.

 

Dan started off by telling us that 88% of people do not have separate work and personal email addresses, something that definitely emphasises the point that even in the B2B world you are still communicating with people; businesses are consumers too.

 

Email Sending Stats

1.    Weekends get higher click through rates

Difference in CTR was actually negligible for weekdays.

 

2.    Thursday is lowest day for unsubscribes

Tuesday was the highest.

 

3.    Click through rate is highest between 6-7am

Lowest at 4pm, but…

 

4.    Emails sent at 4pm have the lowest unsubscribe rate

Highest is at 6am.

 

5.    80.8% of people read email on their mobile phones

So make sure you’re optimising your emails for mobile viewing


6.    More links equals a higher click through rate

More chances that one of the pieces of content you’re providing will be of interest to your readers

 

7.    More links equals a lower unsubscribe rate

The unsubscribe link doesn’t stand out as much if it’s not the only link in the email!

 

8.    Best and worst words to use in a subject line

Most clicked included the words:- post; jobs; survey; week’s; e-newsletter; issue; digest; bulletin; edition; giveaway; tips; video; news; monthly: headlines; latest; and updates.

Most abuse reported for those including the words:- confirm; features; upgrade; magic: raffle; requested; rewards; christ; follow-up; 10%; coupon; 15%; discount; savings; and offer.

 

Your Subscribers

9.    People like to feel special

Give people an exclusive reason to subscribe to your email list and then continue to remind them that it is exclusive.

 

10.  Don’t be afraid of sending emails frequently

Once you go over sending emails 4 times per month, there is not a huge reduction in CTR or unsubscribe rate going all the way up to sending emails out 30 times per month. So start communicating more!

 

11.  Newest subscribers

They have the highest click through rate and the highest initial unsubscribe rate, so be sure to treat them well and send them great content.

 

12.  Most people will not share a commercial email

Better to ask people to follow you than focus too much on getting them to share your email.

 

Anyone interested in reading more, check out the #emailsci hashtag on Twitter – 20,000 people registered for this seminar so there was a lot of tweeting!

 

 

Take home message?

Rethink what you thought you ‘knew’ and get testing your campaigns – different times, different days, more often, different subject line words. You never know what will work for you until you try.

 

[UPDATE: The recorded webinar and slides can now be viewed here]

 


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This morning I listened in on Dan Zarrella’s great webinar the Science of Blogging

scienceofblogging

Dan Zarrella Webinar: The Science of Blogging

 

Dan had conducted a survey of 1,400 people with regards Blogging and Social Media, and presented the data in his webinar.

 

There was some really interesting, and useful, tips so I’ve put together some of my favourites for you:

 

1.     Why Blog

  • 51% of people read blogs daily.
  • Almost 50% of people read more than one blog daily.
  • 71% of people said blogs affected their purchasing decisions to some extent.

 

2.     When To Blog

  • Best time to publish is in the morning (although 40% still read blogs at night).
  • Blogs shared on social media in the afternoon, circa 4pm, are retweeted more often.
  • Posts published on Mondays, Tuesday and Wednesdays get more views and links.
  • Posts published at the weekends get more comments, especially on Saturday.

 

3.     Know Your Audience

  • Men read blogs more frequently.
  • Women read blogs via email.
  • Men read blogs in the evening and at night.
  • Women read blogs during the day.

 

4. Identify Yourself Officially

Identifying yourself as a guru might get you 100 more followers than average on Twitter. But identifying yourself with the words expert, speaker, founder or official will get you up to 200 more followers.

 

5. Relevance

Relevance is the top reason people share your content, both on a one-to-one level and a one-to-many level.

 

6. Grammar Matters

I was pleasantly surprise by this. But, content with good grammar is shared more often.

 

7. Don’t Be Negative

The number of followers decreases in direct relation to the increase in negative comments.

So think about that the next time you want to sound off about a bad experience in a restaurant.

 

8. Don’t Talk About Yourself

The number of followers decreases in direct relation to the increase in self-references.

This point is brought home in the next two points when you look at the most, and least, retweetable words.

 

9. Top 10 Retweetable words

  • You
  • Twitter
  • Please
  • Retweet
  • Post
  • Blog
  • Social
  • Free
  • Media
  • Help

 

10. Top 10 Least Retweetable Words

  • Game
  • Going
  • Haha
  • Lol
  • But
  • Watching
  • Work
  • Home
  • Night
  • Bed

 

11. If It Doesn’t Make Dollars, It Doesn’t Make Sense

A favourite quote of Dan’s, I’ve heard him use it in other webinars.

You need to track and measure everything. The data given above was taken from a survey of 1,400 across all industries; it doesn’t necessarily mean it will be correct for your industry.

Measure, measure, measure and if it makes dollars for you, then it makes sense for you.

 

12. Some Final Quick Tips

Dan finished off the webinar with a live review of some blogs. The most frequent recommendations he doled out were:

  • Include the post authors name.
  • Include the time and date the post was published.
  • Include Facebook ‘like’ and Twitter ‘retweet’ buttons.
  • Host your blog on your own domain.

And the last surprise tip  . . .

  • If you know what you want to blog about, but are having a hard time getting started . . . have one glass of wine or beer to get the juices flowing!

 

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